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Customer engagement Stories - Page 51

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Customer engagement stories

Shira Bar Yosef on gender disparity in cybersecurity
Unified Communications

Shira Bar Yosef on gender disparity in cybersecurity

Ahead of International Women's Day, Claroty CCO, Shira Bar Yosef highlights the gender disparity in cybersecurity and technology.

By Tom Raynel • 3 min read • Fri, 1st Mar 2024
The strategic imperative of integrating offline and online channels
Customer Experience

The strategic imperative of integrating offline and online channels

Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.

By Vipul Aggarwal • 6 min read • Thu, 29th Feb 2024
Four enterprise mobility trends shaping 2024
Software-as-a-Service

Four enterprise mobility trends shaping 2024

Enterprise mobility in 2024 will be driven by the integration of IoT, enhanced mobile security measures, the rise of edge computing, and the use of augmented reality in operations.

By Frank Baldrighi • 4 min read • Thu, 15th Feb 2024
Looking ahead: The great marketing technology transition
Unified Communications

Looking ahead: The great marketing technology transition

Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.

By Alex Covin • 4 min read • Fri, 9th Feb 2024
INTIX pioneers real-time marketing in event ticketing technology
Customer Experience

INTIX pioneers real-time marketing in event ticketing technology

Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.

By Imee Dequito • 3 min read • Fri, 2nd Feb 2024
Loyalty programs and innovation, experts reveal all
Customer Experience

Loyalty programs and innovation, experts reveal all

As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.

By Jonathan Reeve • 6 min read • Wed, 31st Jan 2024
Woolworths & Last Yard expand digital shelf strategy partnership
Digital Transformation

Woolworths & Last Yard expand digital shelf strategy partnership

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024
Twilio honours AI startups pushing innovation in customer engagement
Data Analytics

Twilio honours AI startups pushing innovation in customer engagement

Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.

By Tom Raynel • 3 min read • Tue, 30th Jan 2024
Loyalty, technology and personalisation - what's new?
Data Analytics

Loyalty, technology and personalisation - what's new?

The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.

By Jonathan Reeve • 6 min read • Thu, 25th Jan 2024
Simon Rollenbeck joins Komo Technologies as marketing head
Customer Experience

Simon Rollenbeck joins Komo Technologies as marketing head

Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.

By Imee Dequito • 3 min read • Tue, 23rd Jan 2024
Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Customer Experience

Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA

Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.

By Kaleah Salmon • 3 min read • Wed, 17th Jan 2024
BlackLine appoints industry veteran Emily Campbell as new CMO
Network Infrastructure

BlackLine appoints industry veteran Emily Campbell as new CMO

Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.

By Imee Dequito • 3 min read • Mon, 15th Jan 2024
Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Digital Signage

Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator

Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.

By Sean Mitchell • 3 min read • Fri, 12th Jan 2024

Stories from Other Regions

Customer engagement stories

AI ethics take centre stage at World Economic Forum
Customer Experience

AI ethics take centre stage at World Economic Forum

AI regulation will likely vary - with some aspects being vital and others possibly being more adaptable to enable AI's massive potential fully.

By Shannon Williams • 3 min read • Wed, 14th Feb 2024
Vonage to boost Southern Cross Credit Union's customer support
Unified Communications

Vonage to boost Southern Cross Credit Union's customer support

Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.

By Kaleah Salmon • 3 min read • Wed, 14th Feb 2024
SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Customer Experience

SevenRooms acquires AI SMS marketer HeyPluto to boost offerings

Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.

By Kaleah Salmon • 3 min read • Wed, 31st Jan 2024
Ava May Aromas partners with Sprii to launch live shopping in 2024
Customer Experience

Ava May Aromas partners with Sprii to launch live shopping in 2024

UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.

By Kaleah Salmon • 3 min read • Wed, 24th Jan 2024
OneTap Loyalty revolutionises retail with payment card-integrated rewards
Customer Experience

OneTap Loyalty revolutionises retail with payment card-integrated rewards

Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.

By Kaleah Salmon • 3 min read • Tue, 16th Jan 2024