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Customer engagement stories

8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Yesterday
Genesys honours Nexon & QPC in APAC partner awards
Software-as-a-Service

Genesys honours Nexon & QPC in APAC partner awards

The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.

By Sean Mitchell • 4 min read • Yesterday
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • Last week
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Last week
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Last week
Tech Data & AnywhereNow team up for ANZ Microsoft Teams
Software-as-a-Service

Tech Data & AnywhereNow team up for ANZ Microsoft Teams

Channel partners in Australia and New Zealand gain Microsoft Teams-based customer service tools, as Tech Data adds AnywhereNow to its portfolio.

By Sofiah Nichole Salivio • 4 min read • Last week
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • Last week
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • Last week
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Last week
Kyndryl launches AI orchestration for enterprise workflows
Hybrid Cloud

Kyndryl launches AI orchestration for enterprise workflows

Many firms are still stuck in AI pilot purgatory, and Kyndryl's new orchestration tool aims to move projects into day-to-day operations.

By Sofiah Nichole Salivio • 4 min read • Last week
Epicor names Rachel Barger as Chief Revenue Officer
Software-as-a-Service

Epicor names Rachel Barger as Chief Revenue Officer

The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.

By Sofiah Nichole Salivio • 3 min read • Last week

Stories from Other Regions

Customer engagement stories

Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • Today
Red Alpha names Neo Say Beng Chief Business Officer
Data Analytics

Red Alpha names Neo Say Beng Chief Business Officer

The appointment underscores Red Alpha's push to train workers who can bridge AI, operations and business needs as demand for hybrid talent grows.

By Mark Tarre • 4 min read • Yesterday
Why is Webex becoming the AI execution layer for work?
Software-as-a-Service

Why is Webex becoming the AI execution layer for work?

Firms using embedded AI in meetings and messaging are already cutting admin, speeding decisions and improving customer response times.

By Will Morey • 4 min read • 3 days ago
iCatalyst acquires Beyond CRM in Brisbane expansion
Software-as-a-Service

iCatalyst acquires Beyond CRM in Brisbane expansion

The deal broadens iCatalyst's national Microsoft applications reach and preserves service for Beyond CRM's Brisbane clients.

By Mark Tarre • 3 min read • Last week
New Zealand essential email open rates fall to 63.6%
Marketing Technologies

New Zealand essential email open rates fall to 63.6%

Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.

By Mark Tarre • 4 min read • Last week
Irish tech leaders cite skills gaps as AI investment rises
Digital Transformation

Irish tech leaders cite skills gaps as AI investment rises

Skills shortages are now holding back Ireland's tech chiefs as AI investment jumps, with most firms still unable to deploy it at speed.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • Last week