Customer engagement stories - Page 2

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

Zoom says APAC small firms are moving AI from pilots to daily workflows, boosting productivity while trying to avoid new complexity.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.

KnowBe4 names Dr Kawin Boonyapredee APJ CISO advisor to steer human risk and AI cyber threat strategy from a new base in Singapore.

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

Circles partners with Airwallex to plug embedded banking into CirclesX, letting telcos launch financial services across more than 70 markets.

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

Singulr AI hands Richard Bird an expanded CSO2 brief to fuse security and strategy as enterprises confront rising agentic AI risk.

Wialon took 12 top partners from 12 countries off road at the Dakar Rally, turning desert telematics into a high-stakes team challenge.

Okta launches AI agent security blueprint and upcoming Okta for AI Agents product to govern identity, access and kill-switch controls.

PureFacts and Innover Digital partner to embed AI and automation into revenue operations for asset and wealth managers in key global markets.

8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.

Gumloop secures USD $50m Series B to scale workplace AI agents, deepen security tools and court larger enterprise customers.

Sinch launches Voice Relay, linking text-based AI agents to live calls to streamline customer support on its expanded global voice network.

Mitel debuts WX, a role-aware, AI-enabled comms framework unifying frontline, mobile, knowledge and contact centre workers on one layer.

Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.

Legal AI specialist Harvey will open a Singapore office in June, deepening its APAC footprint and support for regional law firms and corporates.

Anthropic will open a Sydney office within weeks, expanding its Asia-Pacific footprint and deepening AI partnerships in Australia and New Zealand.