Marketing stories - Page 21

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Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

Seismic acquires training solution Lessonly, closes $170m Series G funding round, and plans to expand its sales and marketing platform.

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.

Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.

40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.

HubSpot appoints former Google Cloud leader Shahid Nizami as managing director for Asia Pacific. He will be based in Singapore.

AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

Kiwi start-up LiveLink secures NZD $350,000 from IceAngels and NZ Venture Investment Fund to expand their digital marketing platform internationally.

Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.