Marketing stories - Page 20

Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.

OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.

Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.

New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.

WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.

VPLS has added 3 core members to its team- systems VP Mark Hassman, global marketing VP Renée Lawrence & network engineering VP Steve Rubin.

Thomas J. Quinlan III, president and CEO of R.R. Donnelley - Sons Company, has been elected to the board of directors of commercial property insurer FM Global.

Komo, a content creation platform, has made four new hires and attracted new clients including Goodman Fielder and Body Science.

Francois Filamor promoted to group general manager after successful tenure as general manager of Bonsey Jaden Philippines.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.