Marketing stories - Page 17

Identity Digital has teamed up with LinkedIn Premium to provide users with tools to enhance their online identities, including a website and custom domain.

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.