The Ultimate Guide to Customer Relationship Management
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Indian Customer Relationship Management News
Regional stories with direct local relevance
DataQuark launches AI suite for marketing decisions
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Netcore & GlobalPay unite customer engagement systems
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
Inlobo.ai aims to unify AI customer acquisition tools
Fragmented sales data is prompting businesses to seek unified AI tools that can cut lead leakage and speed up customer conversion.
KPMG India & Zoho strike digital transformation alliance
Enterprises could gain a single route to cloud modernisation, as the deal pairs consulting with software amid tighter data-residency rules and AI ambitions.
Salesforce launches SMB Growth Kit for India's firms
Indian SMBs can go live in four to six weeks as Salesforce bundles sales, chat and analytics tools with setup support.
Salesforce launches SMB Growth Kit for India businesses
Smaller firms in India could cut manual work and unify sales, messaging and reporting within six weeks under the new bundled offer.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
TP wins Frost & Sullivan Asia-Pacific customer service award
Litera adds AI search & growth tools for law firms
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Expert Columns
Microsoft dramatically cut their distributors
6 Industries that need address verification
Why You Need Phone Validation in Your Customer Data Toolkit
Why Customer 360 initiatives fail to deliver ROI
FIFA World Cup: Can sports bodies win fans with data?
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Daxko buys FitnessForce to boost global fitness software
The deal gives Daxko a bigger foothold in fast-growing franchise markets as fitness chains seek software that can handle local rules and cross-border billing.
UPES teams with Salesforce for AI data science degree
Students will gain hands-on AI and CRM training from first year under a new degree designed to meet rising employer demand for data skills.
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
Business Next launches AI platform for India's BFSI sector
Business Next has launched AGENTNEXT, India's first AI agent platform, to modernise banking and financial services, aiming for 60-70% task automation.
Opkey secures USD $47 million to enhance AI ERP solutions
Opkey secures USD $47M in Series B funding led by PeakSpan Capital to advance its AI-powered ERP automation platform, aiming to streamline cloud ERP transformations.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Sembly 3.0 aims to automate business document creation
Business teams could cut weeks from report and presentation work as the platform turns internal data into client-ready documents.
Totogi Ontology goes live in seven telecoms deployments
Telecoms operators are using the software to cut outages, alarm noise and order failures after live trials expanded across five continents.
Qualtrics unveils AI platform for experience management
The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.
Pythian unveils Gemini Enterprise AI model for staff
The consultancy says workflow redesign, not tool access, helped triple AI engagement and cut database incident resolution times by 80%.
Practifi launches Sentir AI CRM for wealth managers
Wealth advisers will get daily briefings and AI-led workflow support as Practifi splits its platform into two products, Sentir and Naya.
Agiloft adds no-code contract management to Salesforce
Sales and legal teams can now handle contract requests inside Salesforce, with Agiloft aiming to cut manual tracking and data mismatches.
Salesforce expands Headless 360 across its platform
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
Manufacturers back PLM as top data source for AI agents
Trusted product data is becoming the key test for AI adoption, with 66% of manufacturers saying systems fail without it.
Study finds companies lose 26% of time to wasted effort
Businesses could claw back hours and profit, with a study finding 26% of working time is lost to handoffs, switching and admin.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
Assistly adds revenue operations module for senior care
Senior care operators can now see billing, staffing and occupancy in one system, after Assistly tied revenue data to its platform.
South East Asia & India launch loyalty industry body
The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.