The Ultimate Guide to Customer Experience
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).
What to know about Customer Experience
Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.
Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.
Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.
Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.
Indian Customer Experience News
Regional stories with direct local relevance
Airtel, Google Cloud stream IPL 2026 with low latency
Fans saw fewer buffering delays as Airtel and Google Cloud kept 99.9% of IPL 2026 traffic within India and p99 latency under 300 milliseconds.
Blue Machines AI launches Aurora for Indian BFSI calls
Banks and insurers in India may cut transcription errors on EMI amounts and policy numbers as a multilingual model targets noisy calls.
Netcore & GlobalPay unite customer engagement systems
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
Synup launches Sydekick AI agent for local marketing
Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.
Blue Machines AI launches Project Icebreaker for BFSI
Five Indian financial firms will get free support to shift AI pilots into live customer-service systems under a new Blue Machines AI programme.
D2C Insider summit spotlights AI's role in consumer brands
AI is moving from side project to core strategy for consumer brands as founders seek sharper margins, faster sales and better operations.
Analyst Insights
Research and market analysis connected to Customer Experience
TP wins Frost & Sullivan Asia-Pacific customer service award
Genesys unveils AI tools to orchestrate customer journeys
Claroty named leader & customer favourite by Forrester
Certinia study finds integration key to AI success
Progress survey finds firms lose USD $60,000 yearly
Featured News
Expert Columns
Why Email and Phone Append Matter for Prescreen Campaigns
When IT fails in manufacturing, the whole supply chain pays
6 Industries that need address verification
The importance of data enrichment in financial services
The AI metric that matters isn't token cost
Fragmented payment systems are costing your business
Intelligent flexible Payments: A new approach to reducing preventable debt
4 practical tips for maintaining data quality
Cross-border checkout has a data quality problem
Trusted, real-time customer context: The foundation for faster decisions
Interviews
Interviews and video coverage from the network
Recent Customer Experience News
Blue Machines AI launches Floe for Indian customer chats
The model aims to stop Indian customer-service bots from switching languages unnecessarily, reducing friction in live voice and chat exchanges.
Visa unveils three-tier Infinite card range in India
The refreshed suite targets India's fast-growing affluent class with tiered travel, dining and concierge perks, plus higher transaction limits.
Ai+ Smartphone to add 100 service centres in south
South Indian buyers are set to get faster repairs and support as the handset maker widens its after-sales network beyond its north-heavy sales base.
Inlobo.ai aims to unify AI customer acquisition tools
Fragmented sales data is prompting businesses to seek unified AI tools that can cut lead leakage and speed up customer conversion.
Anaptyss launches IGNITE to spur employee innovation
Staff across Anaptyss will be able to turn frontline ideas into customer solutions, patents and rewards under the new IGNITE programme.
World Fintech Day spotlights trusted data in India and EMEA
Growth in India and the Gulf is exposing weak customer data, with inaccurate records slowing onboarding, payments and fraud checks.
Fintech's biggest KPI should no longer be transactions: It should be financial confidence
India's fintech sector may need new benchmarks as simple transaction counts fail to show whether users really understand and trust digital finance.
FICO names Tech Mahindra winner in eCommerce hackathon
The award could help Indian online retailers cut costly cash-on-delivery returns, with FICO estimating monthly losses avoided of INR 1 crore.
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
RiskProfiler wins 120 G2 nods across 31 categories
The recognition underscores rising demand for cyber-risk tools that show measurable returns, as buyers demand faster deployment and continuous monitoring.
Truecaller report flags trust gap in India business calls
Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.
India leads on tech optimism, Assurant report finds
Trust in AI and connected devices is helping lift device sales, while service gaps are pushing Indian buyers towards protection plans.
NLB Services repositions as an enterprise transformation company
Clients seeking fewer vendors may now get workforce, technology and risk support from one provider as AI deployments scale beyond pilots.
Constl names Nidhi Pandey as Chief Information Officer
The hire supports Constl's fibre expansion in India, where better internal systems are becoming crucial for serving telecom and cloud customers.
Salesforce & Hero FinCorp cut loan processing time
Turnaround times for two-wheeler loans have fallen 72%, easing delays for dealers and first-time buyers across Hero FinCorp's network.
Purplle taps New Relic to cut incident response times
Direct visibility into platform faults is set to cut Purplle's incident resolution times by up to 70%, helping protect sales during peak shopping periods.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Archies relaunches compact store format for expansion
The smaller format is designed to widen access to Archies products in busy locations as the retailer targets 20 new stores this year.
Raise buys GreenLife Insurance Broking for India push
It gives Raise a foothold in India's fragmented insurance market as the group aims to expand beyond investing and trading products.
Ishan Technologies picks Oracle for billing overhaul
The overhaul should speed new service launches and improve billing accuracy as Ishan Technologies expands its digital infrastructure business.
