Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.
Google Places boosts local businesses by making it easier to appear on page one, to those searching with local intent. A golden opportunity awaits.
Elevate your business with minimal cost! Discover how a savvy online strategy can maximise your web presence effectively.
So you're sure if social media is helping your business - or your sanity. Here are five tips to beat the social media start up blues.
As mobile usage soars, the 2012 strategy highlights SMS, apps, and QR codes as key to engaging customers effectively and boosting sales.
Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.
New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
The recession spurred an entrepreneurial surge, notes Andrea Anderson of Ochre, but many SMEs still struggle with sales, marketing, and financial duress.
Featured Speaker, David Daniels, CEO of The Relevancy Group, to Share Insights and Examples From Connected Marketing Research.
Google Places is a great way to get your business found on local search results on both Google Search and Google Maps.
Businesses often shy away from social media due to fears of brand degradation, outdated techniques, and competitive threats. Here's how to overcome them.
NZ's online advertising market soars to $62.58m in Q2, outpacing forecasts and highlighting digital media's ascension in the ad world.
Compuware set to host cloud performance seminar in Wellington with insights from the University of Auckland, focusing on IT's top challenges.
You need a strong understanding of your site's metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.
