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Centralising admin vital to business success
Marketing Technologies

Centralising admin vital to business success

Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.

By Shannon Williams • 3 min read • Thu, 14th Jul 2016
Microsoft: Nine tips for optimising your marketing strategy
Marketing Technologies

Microsoft: Nine tips for optimising your marketing strategy

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

By Jennifer S Tomlinson • 6 min read • Thu, 14th Jul 2016
Exclusive: Gabrielle Cichero on Polycom, marketing & women in tech
Hybrid & Remote Work

Exclusive: Gabrielle Cichero on Polycom, marketing & women in tech

Polycom recently appointed Gabrielle Cichero as senior director of marketing for APJ. She explains why she chose the role & why it's a game-changer.

By Sara Barker • 5 min read • Mon, 4th Jul 2016
Digital marketing risks alienating millennial shoppers, says experts
Marketing Technologies

Digital marketing risks alienating millennial shoppers, says experts

Online customer experience is crucial for retailers trying to attract millennial shoppers, according to Teradata.

By Shannon Williams • 3 min read • Mon, 20th Jun 2016
Product development in the IoT world: Commercialisation is the real challenge
EduTech

Product development in the IoT world: Commercialisation is the real challenge

Product development is the crucial nexus of testing, refining and delivering a product to market, and the rewards might just be worth it.

By Sara Barker • 2 min read • Thu, 16th Jun 2016
Digital asset management: What's old is new again
Marketing Technologies

Digital asset management: What's old is new again

What's old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.

By Jake Sorofman • 4 min read • Wed, 15th Jun 2016
Agility critical for campaign success, says expert
Marketing Technologies

Agility critical for campaign success, says expert

Businesses urged to embrace agile marketing strategies to deliver real-time experiences to customers. #marketingstrategy #agilemarketing.

By Shannon Williams • 3 min read • Fri, 3rd Jun 2016
Forrester Wave report champions Emarsys as strong performer in B2C marketing
Data Analytics

Forrester Wave report champions Emarsys as strong performer in B2C marketing

The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.

By Sara Barker • 2 min read • Thu, 2nd Jun 2016
Four forces shaking up marketing right now
Partner Programmes

Four forces shaking up marketing right now

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

By Martin Kihn • 4 min read • Tue, 31st May 2016
Digital services and technology vendors forced to change approach
Marketing Technologies

Digital services and technology vendors forced to change approach

Digital marketing services and technology vendors are having to adapt their campaigns as customer demand changes, says a report by Technology Business Research.

By Shannon Williams • 2 min read • Fri, 20th May 2016
Synnex Australia signs strategic agreement with digital marketing vendor
Marketing

Synnex Australia signs strategic agreement with digital marketing vendor

Synnex Australia boosts digital prowess, inking an exclusive APAC deal with Act-On, a leading marketing automation vendor.

By Catherine Knowles • 2 min read • Wed, 11th May 2016
Is your product the new form of marketing?
Marketing Technologies

Is your product the new form of marketing?

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

By Jake Sorofman • 2 min read • Wed, 20th Apr 2016
Australia leading the way in digital marketing
Marketing Technologies

Australia leading the way in digital marketing

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

By Shannon Williams • 3 min read • Mon, 18th Apr 2016
Exclusive: What's standing between you and success? Marketing
Partner Programmes

Exclusive: What's standing between you and success? Marketing

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

By Catherine Knowles • 4 min read • Fri, 15th Apr 2016
Driving insight from marketing data will be a digital economy winner
Marketing Technologies

Driving insight from marketing data will be a digital economy winner

Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.

By Heather Wright • 2 min read • Fri, 8th Apr 2016
Has digital marketing finally become just marketing?
Marketing Technologies

Has digital marketing finally become just marketing?

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

By Kirsten Newbold-Knipp • 3 min read • Thu, 7th Apr 2016
Aussie companies failing when it comes to email marketing
Customer Relationship Management

Aussie companies failing when it comes to email marketing

Australian companies are not utilizing email marketing to its full potential, according to research by Teradata.

By Catherine Knowles • 3 min read • Wed, 6th Apr 2016
DMS vendors need to step up - IBM and Accenture pulling ahead
Digital Transformation

DMS vendors need to step up - IBM and Accenture pulling ahead

Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.

By Shannon Williams • 2 min read • Thu, 24th Mar 2016
Are you ready for the next wave of enterprise software? Adobe is
Marketing Technologies

Are you ready for the next wave of enterprise software? Adobe is

Adobe propels into the 'experience business wave' at Summit 2016, unveiling innovations in Adobe Marketing Cloud and tools for personalised customer engagement.

By Catherine Knowles • 4 min read • Thu, 24th Mar 2016