Location data stories
Facility teams could gain a clearer view of office use and maintenance as Eptura rolls out AI assistants, live analytics and shared data tools.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.
Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.
Contractors in Northern Ireland can now get electricity maps within an hour, reducing the risk of strikes and power cuts.
The deal will give SAP tools to clean up mixed enterprise data, helping customers feed more reliable records into AI agents and analytics.
Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.
Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.
SITA links Google's Find Hub with WorldTracer, letting airlines use passenger-shared bag locations to speed delayed baggage recovery.
Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.
Identity management is set to dominate 2026 security agendas as HID research shows rising convergence, biometrics use and privacy scrutiny.
Blackline Safety fits sniffer dogs with GPS gas monitors, pairing canine noses with connected tech to track leaks for rural utilities.
The Dublin event drew 450 delegates as Ireland's infrastructure planners turned to location data for housing, transport and utilities decisions.
Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.
New powers to demand subscriber data and force retention could broaden police access while reigniting privacy fears for Canadians.
Mappedin will use fresh funding to extend its indoor maps beyond single buildings, giving responders and venues shared location data.
Australia's fast food sector posts decade-high net growth, adding 250 QSR outlets in 2025 as Melbourne overtakes Sydney for store count.