Google stories - Page 11

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

AI-washing prompts ethical debates and legal challenges in corporate Australia, as companies risk fines for making false claims about their AI technology use.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

In a surge of curiosity, Australians are increasingly exploring AI applications to boost creativity, productivity, and business outcomes.

Keepit has launched two new data centres in Switzerland, offering secure, addressing the surging demand for Backup-as-a-Service and data recovery.

Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.

Neo4j partners with Google Cloud to accelerate Generative AI application development with new GraphRAG capabilities.

As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.

Dynatrace boosts its market reach with Google Cloud, scaling its AI-powered analytics and cloud security tools for broader customer adoption.

Nordic Semiconductor teams up with Google to offer support for Google's 'Find My Device' network and 'unknown tracker alerts' via the nRF Connect SDK, providing enhanced tracking and security options.

Devpost, which powers 80% of global public hackathons, launches 'Devpost for Teams', a unique platform enabling corporations to organise and manage internal hackathons securely and efficiently.

Rahul Sharma becomes Google Cloud's Managing Director for Public Sector Business in the Asia Pacific, aiming to boost digital roadmaps for regional government and educational organisations.

Data protection firm Keepit forms strategic alliance with global IT distributor Ingram Micro, intending to fortify Keepit's US market presence via Ingram Micro's Xvantage digital platform.

A 40% slump in agri-tech investments in 2023 has prompted industry changes and a predicted surge in M&A activity for 2024, with tech giants entering the sector.

Google's plan to reject non-compliant emails may impact two-thirds of IT leaders, with less than half familiar with upcoming changes in email security, says EasyDMARC study.

Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.

Google and Mandiant's cybersecurity report reveals a 50% rise in exploited zero-day vulnerabilities in 2023, with China being the leading perpetrator.

CIH Solutions partners with WCG to implement the Halo ITSM platform, promising enhanced IT services efficiency and modernisation across Midlands' education sector.

Leroy Merlin initiates its digital retail media network across South Africa, led by retail media platform Zitcha. This move signifies Zitcha's first venture in the region.

Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.