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PDQ adds software visibility tools & workflow integrations
IT Automation

PDQ adds software visibility tools & workflow integrations

IT teams can now spot missing and vulnerable software faster as PDQ expands inventory, package management and ticketing links.

By Sean Mitchell • 3 min read • Last month
Freshworks data shows after-hours IT support gap widens
Multi-factor authentication

Freshworks data shows after-hours IT support gap widens

Nearly half of IT help requests now land after hours, leaving staff waiting longer for routine fixes as flexible work reshapes support demand.

By Sofiah Nichole Salivio • 4 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Last month
Synthflow appoints Matt Alexander as Channel Chief
Software-as-a-Service

Synthflow appoints Matt Alexander as Channel Chief

The hire signals a sharper push into overseas growth as the AI customer service software group deepens partnerships in the US and beyond.

By Sofiah Nichole Salivio • 3 min read • Last month
Freshworks names Vahalia to lead global partner push
Software-as-a-Service

Freshworks names Vahalia to lead global partner push

The software maker is leaning on partners to win bigger enterprise deals, after more than 60% of annual recurring revenue came from mid-market and enterprise customers.

By Sofiah Nichole Salivio • 4 min read • Last month
Freshworks boosts Freshservice with live asset mapping
Digital Transformation

Freshworks boosts Freshservice with live asset mapping

IT teams could spot outage risks sooner as Freshservice now continuously maps cloud, hybrid and on-premises assets and dependencies.

By Sean Mitchell • 4 min read • Last month
Support Fusion raises AUD $1 million, expands to US & UK
Software-as-a-Service

Support Fusion raises AUD $1 million, expands to US & UK

Support Fusion raises AUD $1 million pre-seed to grow US and UK presence and scale AI-led integrations for co-managed enterprise IT.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Mar 2026
Okta names Christian Rota ANZ director of partnerships
Software-as-a-Service

Okta names Christian Rota ANZ director of partnerships

Okta appoints Christian Rota to lead ANZ partnerships, stepping up its partner-first push as identity security demand surges across the region.

By Mark Tarre • 4 min read • Tue, 3rd Mar 2026
ControlUp unveils multi-tenant DEX platform for MSPs
Mobile Device Management

ControlUp unveils multi-tenant DEX platform for MSPs

ControlUp has launched a multi-tenant digital experience platform and partner programme to help MSPs automate IT, boost CX and grow revenue.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026
Freshworks hires Kady Srinivasan as AI era marketing chief
Software-as-a-Service

Freshworks hires Kady Srinivasan as AI era marketing chief

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
Freshworks adds AI tools to streamline customer service
Software-as-a-Service

Freshworks adds AI tools to streamline customer service

Freshworks rolls out new AI tools for Freshdesk to unify channels, cut agent drudgery and boost resolution speeds for service teams.

By Kaleah Salmon • 5 min read • Tue, 6th Jan 2026

Stories from Other Regions

Freshworks stories

Manchester tech event spotlights AI, cyber & trust
Virtualisation

Manchester tech event spotlights AI, cyber & trust

Organisers say the two-day programme will tackle deepfake hiring, data sovereignty and the mounting risks of AI-driven cyber attacks.

By Sean Mitchell • 4 min read • Last month
Software complexity costs UK firms GBP £32bn a year
Software-as-a-Service

Software complexity costs UK firms GBP £32bn a year

Complex software sprawl is costing UK firms more than GBP £32bn a year, as over a fifth of tech spend is now linked to buyer's remorse.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Mar 2026
Elula names Andrew Phillips as new Chief Revenue Officer
Hyperscale

Elula names Andrew Phillips as new Chief Revenue Officer

Elula hires Andrew Phillips as chief revenue officer to drive sales, partnerships and growth across its expanding AI-led financial services push.

By Karen Joy Bacudo • 3 min read • Thu, 12th Mar 2026
From complexity to clarity: How AI is transforming UK local government
Smart Cities

From complexity to clarity: How AI is transforming UK local government

UK councils ramp up AI spending to boost efficiency and services, but poor strategy and complexity risk wasting taxpayers' money.

By Simon Hayward • 4 min read • Tue, 13th Jan 2026
Q&A: How AI helps CX teams stay resilient through the holiday rush
Unified Communications

Q&A: How AI helps CX teams stay resilient through the holiday rush

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

By Simon Hayward • 4 min read • Tue, 16th Dec 2025
The UK's efficiency ambitions face a quiet obstacle, software complexity
Digital Transformation

The UK's efficiency ambitions face a quiet obstacle, software complexity

UK firms chasing efficiency gains are finding staff lose a day a week to tangled software, undercutting productivity and morale.

By Simon Hayward • 4 min read • Wed, 10th Dec 2025