Forrester Research stories

More consumers now treat generative AI as an everyday aide and even a companion, using it for routine decisions despite trust concerns.

YubiKey rollout boosts ROI by 265% and slashes breach exposure 99.99%, Forrester study finds, delivering multi-million USD $ gains.

YubiKey deployment delivers 265% ROI, USD $5.3 million NPV and 99.99% lower breach risk in Forrester model of a 5,000-staff enterprise.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

AI at the edge, observability and Zero Trust security head Forrester’s ten edge and IoT trends it says will redefine enterprise tech in 2025.

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

CrowdStrike cites a Forrester study claiming 273% ROI and USD $5m in three-year benefits from consolidating legacy endpoint security.

Global IT services spending will rise 4.8% annually to 2029 as cloud infrastructure and generative AI reshape enterprise technology demand.

Forrester says AI will cut US jobs but stop short of apocalypse, driving 6% of losses by 2030 while reshaping millions more roles.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.

Confluent has been named a Leader by Forrester Research for its streaming data platform, excelling in messaging, processing, governance and enterprise support.

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

Agentic AI shifts focus from automation to augmentation, enabling humans and AI to collaborate, enhancing productivity and reshaping future workplaces.

Over 90% of Asia Pacific firms will prioritise quantum security by 2026, driven by rising cyber threats and government-backed initiatives, says Forrester.

Rapid7 has added AI-generated risk summaries to its Command Platform, helping security teams speed up prioritisation and remediation of vulnerabilities.

Forrester's Total Experience Score reveals most Singapore banks fail to deliver customer experiences matching their brand promises, with Citibank and DBS leading.

Amazon's AWS outage in US-East-1 disrupted thousands of global websites, exposing critical resilience gaps and risks in cloud reliance.

Trend Micro's Trend Vision One leads Forrester's Network Analysis and Visibility ranking, excelling in threat detection and compliance monitoring.

By 2026, 79% of Asia Pacific firms plan to boost threat intelligence spending and adopt AI to tackle rising cyber threats and regulatory demands.