Content Creation stories
Indian marketers face confidence gap despite growing AI adoption
Last week
#
content creation
79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.
Xero research shows small firms lag on AI
Last week
#
content creation
Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.
How Ridiculous sells 115,000 iced teas in 30 days worldwide
Last week
#
content creation
YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.
RØDE opens public voting for Creator of the Year Awards 2024
Last week
#
content creation
Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
RØDE launches compact Video S for creators at USD $499
Last week
#
content creation
RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.
Visa survey finds creators optimistic but need better banking
Last week
#
content creation
Visa survey reveals 88% of digital creators expect growth, yet 62% still use personal accounts, highlighting a need for tailored business banking solutions.
Taurus rolls out digital PR service blending AI & SEO tools
Last week
#
content creation
Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.
Globant & Riot Games team up to boost esports with new tech
This month
#
content creation
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Australians spend 41 hours weekly online as digital ad spend surges
This month
#
content creation
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
B2B tech CMOs face pressure to prove ROI amid wider remits
This month
#
content creation
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
CelcomDigi reaches 4 million with anti-scam campaign on TV & online
This month
#
content creation
CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
RØDE unveils Wireless Micro Camera Kit for versatile audio
Last month
#
content creation
RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.
UK consumers prioritise trust & speed in digital purchases
Last month
#
content creation
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
Tall launches AI Virtual Studio to revolutionise brand visuals
Last month
#
content creation
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
Exclusive: The future of creative agencies as platforms
Last month
#
content creation
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Exclusive: Adobe’s Firefly is to reshape creative pipelines
Last month
#
content creation
Adobe’s Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Last month
#
content creation
Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.
Australian creators embrace generative AI to grow & innovate
Last month
#
content creation
Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.
Adobe brings conversational AI Assistant to Express for creators
Last month
#
content creation
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Last month
#
content creation
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.