Commercial Strategy stories

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

Rapid7 appoints veteran cyber leader Simon Ractliffe as APJ general manager to drive regional growth and deepen Microsoft-focused security.

NETSCOUT upgrades 5G tools to give operators full Standalone slice visibility, aiming to protect SLAs and tap $67.5 billion market growth.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.

Leaseweb appoints Ronald Richardson as Chief Revenue Officer to drive global growth and its sovereign-by-design hybrid cloud push.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

Leaseweb hires Jan Willem des Tombe as Global Strategic Relations Director to sharpen its sovereign and hybrid cloud push worldwide.

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

Cloud marketplaces and SaaS are set to transform global IT spend, with Omdia forecasting USD $163 billion marketplace sales by 2030.

Guidewire appoints Suresh Raman as APAC regional vice president to drive cloud and AI-led sales growth across key Asia Pacific markets.