Commercial Strategy stories
Hotel groups are shifting towards systems that link pricing, forecasting and commercial planning as AI and fragmented data reshape revenue management.
The software group is sharpening its global growth push as Tarun Nandwani takes the top job and Pramod Kumar gets a new role.
The software tester is expanding into agentic AI validation as Aatish Salvi takes over from Chris Malone and Tacita Morway becomes Chief Technology Officer.
Data centre demand and decarbonisation pressures are set to shape Alfa Laval's UK and Ireland growth strategy under Alessandro Bracco.
The hire is aimed at sharpening Indigo's push into hyperscaler and network accounts as competition intensifies across international connectivity markets.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Senior payments executives will debate fraud, instant transfers and AI-led commerce as Europe faces pressure to reduce dependence on non-European rails.
The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
LightSpeed is betting on tighter service accountability to win more enterprise and wholesale contracts across its East of England and Midlands network.
The planned handover aims to keep Australian clients steady as Banking Circle's local unit shifts to an internal Chief Executive Officer.
Stronger wholesale networks could help shield Irish consumers and SMEs from supply shocks as tighter margins and disruption bite across the food chain.
The hire aims to sharpen Indigo's push into hyperscaler and subsea contracts as it expands support across more than 90 countries.
Businesses in New Zealand want better productivity and AI support, and HP has named a veteran executive to help meet that demand.
Its US business has grown 35% year on year, prompting Pureprofile to bolster sales leadership as it chases more clients in the market.
The 21-person Amazon agency is beefing up ahead of Prime Day as it seeks to win more client brands and widen its market reach.
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
Hotel operators are shifting to joined-up planning tools as volatile demand and staffing pressure push software beyond room-rate management.
Growing concern over AI misuse of sports likenesses is boosting demand for rights-management tools as TrueRights expands into the sector.
The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.