Business Intelligence (BI) stories - Page 85
The prevalence of computers in business (and everywhere) generates enormous quantities of data. Business Intelligence seeks to extract further value from this data (after it has served its immediate purpose, and is shunted off to storage) through analysis and contextualization. If data is described as the ‘new oil’, BI is the derricks tapping the well. BI generally requires uniform data before analysis can take place, with data extracted from source systems and loaded into secondary structures such as ‘data warehouses/lakes’. The analysis outputs are typically sent to managers and executives within the business in the form of reports (or managers are equipped with the tools to create their own reports) assessing performance, providing insights or identifying opportunities.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
#
crm
#
data analytics
#
martech
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
Salesforce announces its operations are powered entirely by renewable energy
Wed, 22nd Sep 2021
#
data analytics
#
martech
#
power / energy
The company also announced it has expanded its net zero approach to its entire value chain — focusing on six sustainability priorities.
Alibaba Cloud and Salesforce plan to launch new commerce product
Tue, 21st Sep 2021
#
data analytics
#
martech
#
commerce systems
Alibaba Cloud and Salesforce are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product designed and built in China.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
#
data analytics
#
martech
#
cdp
The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
New low-code tools from Salesforce automate time-consuming, manual processes
Mon, 20th Sep 2021
#
data analytics
#
martech
#
rpa
Salesforce rolls out three new Einstein Automate products to help customers use low-code tools to automate time-consuming, manual processes.
Why big data presents big opportunities for hoteliers today
Fri, 17th Sep 2021
#
data analytics
#
martech
#
planning
Analytics assist hoteliers to harness their data to optimise the revenue performance of their entire property.
Snowflake rolls out data cloud for financial services market
Fri, 17th Sep 2021
#
data analytics
#
fintech
#
martech
Snowflake has launched its Financial Services Data Cloud, aiming to help financial organizations improve data usage and customer experiences.
Snowflake first to successfully complete new global sensitive data assessment
Thu, 16th Sep 2021
#
hybrid cloud
#
data analytics
#
martech
Snowflake has announced the successful completion of an assessment conducted by KPMG on the 14 Key Cloud Controls for protecting sensitive data.
The majority of ANZ businesses believe observability is essential, only a handful use it
Thu, 16th Sep 2021
#
data analytics
#
martech
#
planning
While 92% of ANZ respondents believe observability is essential and strategic to their business, only 25% have fully developed observability practices.
IDC forecasts cloud spending to reach $1.3 trillion by 2025
Thu, 16th Sep 2021
#
saas
#
data analytics
#
martech
Global spending on cloud services is predicted to reach $1.3 trillion by 2025, according to the International Data Corporation.
Satori raises $20m, plans market expansion and DataSecOps innovation
Wed, 15th Sep 2021
#
data analytics
#
martech
#
application security
Satori, the DataSecOps platform, has raised $20m in Series A funding to fuel R-D innovation and go-to-market expansion.
How enterprises are benefiting from streaming data - survey
Tue, 14th Sep 2021
#
data analytics
#
martech
#
planning
New research reveals how enterprises benefit from streaming data, with improved customer experience being the top outcome.
Constant threat of ransomware causing data protection headaches
Tue, 14th Sep 2021
#
malware
#
network infrastructure
#
ransomware
Organisations are facing several data protection challenges driven by the constant threat of ransomware and the consumption of emerging technologies.
The inescapable impact of 'data gravity' on every organisation
Mon, 13th Sep 2021
#
hybrid cloud
#
data analytics
#
martech
Data gravity has become such a force to be reckoned with that it now sums up the world’s entire relationship with technology and data.
Q&A: Cloudera on building the perfect hybrid cloud architecture
Mon, 13th Sep 2021
#
hybrid cloud
#
data analytics
#
martech
Cloudera's APJ cloud director discusses the benefits and challenges of hybrid cloud and the democratisation of data.
Broadband and voice solutions help New Zealand escape rooms thrive
Mon, 13th Sep 2021
#
uc
#
data analytics
#
planning
Escape Artists Christchurch, a popular escape room destination, relies on Voyager Internet for seamless customer experiences.
Salesforce announces new AI-powered workflows in Service Cloud
Fri, 10th Sep 2021
#
crm
#
uc
#
devops
The new workflows enable customer service teams to predict, route and solve customer needs, and offers new digital contact centre innovations.
Enterprises can now execute analytics at scale with Teradata Vantage
Fri, 10th Sep 2021
#
data analytics
#
martech
#
planning
Teradata adds bring your own model (BYOM) functionality to Vantage, allowing data-driven enterprises to deploy analytical models at scale.
Four factors to consider before using AI to augment data analytics
Fri, 10th Sep 2021
#
data analytics
#
martech
#
planning
Taking the time before rolling out these tools to understand their potential (and limitations) will ensure expected benefits are achieved.
Gfk's new AI platform combines market, consumer and brand analytics in a single source
Fri, 10th Sep 2021
#
data analytics
#
martech
#
planning
GfK has launched gfknewron, an integrated, AI-powered software platform allowing companies to access market, consumer and brand data from a single source.