Marketing stories
Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.
The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.
Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.
Users can now turn Gemini prompts into editable Canva graphics, with brand assets and layered image edits built into the workflow.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.
Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.
Shoppers in Britain now have another route to cheaper goods as a German price comparison group enters a crowded UK eCommerce market.
Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.
Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.
Burnout is rising as marketers race to master AI, while more than 70% of teams now work beyond sustainable capacity.
Buyers on the country's biggest property app will soon see more listings in video form, as REA widens its home-screen feed from July.
New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.
Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.
