Data Platform stories
The updates aim to help companies turn internal data into AI-driven workflows while keeping business controls and governance in place.
Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Machine learning teams could cut drift and operational overhead as Redis folds feature definition, orchestration and serving into one managed platform.
Growing AI data volumes are pushing enterprises to seek more flexible recovery systems, prompting Commvault to add Hitachi Vantara and NetApp.
The appointment signals Cohesity's sharper push in Asia Pacific and Japan as firms face rising cyber threats, compliance demands and data scrutiny.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.
Regional demand for its data and AI tools jumped more than 85% in the fourth quarter, prompting a bigger APJ push from Databricks.
Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.
The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.
Organisations face a growing gap in controls as AI agents and machine identities outpace perimeter defences and widen credential-based attack risk.
As AI workloads swell, the ranking bolsters Hitachi Vantara's case for object storage as a core data layer, not just archive.
The hotel group expects the new system to unify guest data and privacy controls across 640 properties, with full rollout due in 2026.
The hire strengthens the New Zealand technology company's push into data and AI as clients demand tighter governance and stronger foundations for machine learning.
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
Shoppers in Malaysia will gain a single AI-led journey across AEON services as the retailer starts linking buying, payments and rewards with Google Cloud.
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
Organisers say the two-day programme will tackle deepfake hiring, data sovereignty and the mounting risks of AI-driven cyber attacks.
Banks and credit unions under pressure to adopt AI can now deploy governed agents in production, with MX partnership support and seed backing.