Amperity stories - Page 2
Amperity honoured by Databricks for customer data solutions
Fri, 14th Jun 2024
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cx
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martech
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genai
Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
Amperity launches the world's first lakehouse customer data platform
Tue, 21st May 2024
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martech
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cdp
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genai
Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.
Let’s dive in! Amperity’s CTO on Gen AI as catalyst for digital transformation
Thu, 2nd May 2024
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digital transformation
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cx
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martech
Amperity's CTO, Derek Slager, advocates for Gen AI as a game changer for digital transformation and urges companies to fully embrace this technology or risk lagging behind.
Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
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hyperscale
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public cloud
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
IWD 2024: Celebrating Innovation on International Women's Day
Fri, 8th Mar 2024
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martech
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cdp
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genai
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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cx
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martech
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cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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data analytics
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digital transformation
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martech
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
Amperity gains AWS Advertising & Marketing Technology Competency recognition
Mon, 11th Dec 2023
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data analytics
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digital transformation
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hyperscale
AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles
Tue, 31st Oct 2023
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google
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onboarding
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analyst report
Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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data analytics
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cx
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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data privacy
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cloud services
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
Amperity named a leader in today's modern marketing stack
Tue, 3rd Oct 2023
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data analytics
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martech
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cdp
Amperity has been recognised as a Customer Data Activation Leader in Snowflake’s Modern Marketing Data Stack Report.
Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
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data analytics
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martech
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cdp
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
Shiseido partners with Amperity to accelerate first-party data strategy
Fri, 4th Aug 2023
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paas
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data analytics
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data science
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
Amperity Named 2023 Databricks Built on Partner of the Year
Tue, 11th Jul 2023
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data analytics
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martech
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partner programmes
Amperity, the enterprise customer data platform, has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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data privacy
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ecommerce
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cybersecurity
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
Forever 21 selects Amperity for its first-party data strategy
Thu, 8th Jun 2023
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paas
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data analytics
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cx
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
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data analytics
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martech
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cdp
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.